Values Issues

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All images & text are the copyright of Julie Boyd & can’t be sold or reproduced in any way without permission


#ThinkDo1

Costa Coffee recycled pens sold for their charity. What other examples of company social responsibility can you think of? More infowww.costafoundation.com


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#ThinkDo2

‘TheWaitrose Way’poster. Find other examples of socialresponsibilitycommitments from companies. How does this add to brand value?


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#ThinkDo3


Comic Relief promoted on Weetos breakfast cereal packaging includingdonationsbeing made to the charity every time a box is sold. What are thebenefitsto the brand ofengagingwith charities and donating money?

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#ThinkDo4

Fair trade 5915

What might the exam question related to this label be?

For more information on Fair Trade visithttp://www.fairtrade.org.uk

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#ThinkDo5

Ikea sustainability  6408

Sustainability policy on display in Ikea. What might an exam question linked to sustainability be?







#ThinkDo6

the Waitrose Way2996

‘The Waitrose Way’ poster. What social responsibility commitments do companies make? How does this add brand value?






#ThinkDo7

Cotton: Find out about cotton’s impact on the people andtheenvironment. Check out these linkstohelp you:

http://goo.gl/C4wKWg

http://bit.ly/1jHZoWo

http://goo.gl/BelURQ

Don’t just look fornegativepoints - try to get a balanced view.

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#ThinkDo8

Quba make some of their jackets and other products out of recycled sailcloth from retired boat sails. Each product is unique & may have salt stains, rust marks or discolouration from exposure to the elements. Jackets can also be customised. Find out more about these products athttp://goo.gl/W5cOEZ

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#ThinkDo9

Cotton 9983

Poster in Ikea pledging to use cotton that is socially & environmentally responsible. Outline the different ways they might do this.

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Boyd Education 2012 text, images & ideas on this website are the copyright of Julie Boyd & may not be copied or reproduced without permission.. All rights Reserved.