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The Dyson Brand

Let’s Learn

  • The Dyson Demo store on Oxford Street in London uses a slightly different retail concept to traditional shops as it is more like an exhibition area than a store. It has a minimalist approach, lots of quotes from Dyson, clever lighting and products displayed as items to look at rather than purchase. Products are displayed in an interactive way with lots of information on how the technology works and how it is tested. There are no visible tills nor any of the traditional shop fittings and pricing is very low key and discreet. The whole of the top floor is dedicated to the Dyson hair dryer as well as being a small hair salon. 
Dyson Demo shop
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  • James Dyson says his company focuses on solving problems others have ignored and that the engineers 'invent from frustration'. They start with an idea, develop it, try it, fail and then have another go celebrating failure and encouraging the designers to try things that have never been done before. 
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  • The Dyson Demo shop showcases and celebrates failure and the prototyping process.
testing Dyson hairdryer
hairdryer testing

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  • Find out more about what inspires Dyson products by watching this video
  • Product focus on the 3 Axis Glide light: As the name suggests the light moves up and down vertically, backwards and forwards horizontally, as well as around on a 360 degree turn (this last bit isn't shown in the video) all without any springs or pivots. It has a touch sensitive dimmable LED light that can recall your most recent light level setting and which is self cooling. Other features include glare control, powerful light output, a 'no droop' design, and energy saving bulbs. Click here for more information on the light.


  • Visit a shop that sells Dyson products or use the ‘products’ section in the links below to identify a product. Take a photo or do a drawing and analyse your chosen product e.g. Who is the target market? What user needs does it meet? What is it’s purpose? What design features does it have? What materials have been used? How is it constructed? How does it function? What are the good and bad points about the design? What are your suggestions for improvements or developments? 
  • Compare your chosen product to other products that are on the market.
  • Many Dyson products aren’t cheap, for example, the 3 Axis Glide light retails at £399 and the hairdryer is £299. How would Dyson justify the cost of their products?
  • What are the arguments for and against Dyson products being value for money?
  • Download these #ThinkDo cards on Dyson (click on the image to see it in more detail). 
    Teachers: Why not use this as a lesson starter? 
    Students: After you have done the activities on the card print it out as a revision card and use it to make revision notes on.
Dyson hairdryerDyson prototyping 2

Other links:

Click here to see more photos of the Dyson Demo shop 


http://www.dyson.co.uk/dyson-demo.aspx (Dyson Demo shop)

http://careers.dyson.com (officially a careers website for Dyson but has lots of other useful information)

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